In a groundbreaking collaboration, Games Global has signed an exclusive deal with the Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts (MMA) organisation.

This deal is set to develop branded slot content inspired by the globally popular sport. The partnership will revolutionise the online slot gaming industry by merging the thrill of MMA with the excitement of digital slot machines.

A Three-Year Exclusive Agreement

The exclusive agreement between Games Global and UFC spans over three years, during which Games Global will produce a series of unique UFC-themed slot titles. The first of these highly anticipated games is scheduled for a worldwide rollout in July 20224, following an exclusive soft launch in May.

These branded online slot games are digital adaptations of classic casino slot machines, enhanced with various UFC themes and symbols. Players will encounter images and likenesses of popular UFC fighters, adding an authentic touch to every spin.

Players will be able to access these games through their local betting platforms in regions where regulated iGaming is available. In the United States, this includes states like Connecticut, Delaware, Michigan, Nevada, New Jersey, West Virginia, and Pennsylvania. Stake Casino is the popular choice with crypto betting offering a safe and exciting gameplay experience.

The Global Reach of UFC

UFC is a globally recognised sports brand, boasting over 700 million fans and approximately 260 million social media followers. The organisation produces more than 40 live events annually, held in prestigious arenas worldwide, and broadcasts to over 975 million TV households across more than 170 countries.

This extensive reach and influence make UFC an ideal partner for Games Global, providing a massive platform to introduce their new slot games. The collaboration is strategically beneficial for both parties. With overlapping target audiences, this partnership presents an opportunity to attract new players and fans.

Andy Booth, Chief Product Officer at Games Global, expressed his enthusiasm for the partnership, stating:

“Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us, and we look forward to showcasing our first title to the world in the coming months.”

UFC will leverage its vast global marketing ecosystem to promote and support the launch of the games, ensuring maximum visibility and engagement.

Engaging Fans Worldwide

Tracey Bleczinski, Senior Vice President of Global Consumer Products at UFC, highlighted the innovative aspect of the partnership, saying:

“At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

As the gaming industry continues to evolve, the collaboration between these two industry titans represents a significant step forward in the integration of sports and digital entertainment.

By combining the high-octane action of UFC with the engaging mechanics of slot games, this partnership is set to deliver a unique and thrilling experience for players around the globe. The first title in this series of themed slots is eagerly awaited and promises to set a new standard in branded slot content.

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