There is some exciting news for online sports betting lovers. If you are a keen social media user and familiar with the platform known as X, then the following is for you.  The social media app Twitter, now known as X, has shown an interest in online gambling. Will it become the next sports betting platform in future?

BetMGM, the renowned sports betting platform, recently revealed a partnership with X to diversify the site’s revenue stream. Integrating sports betting with social media is a great move from X. The new partnership will have some changes as the branding and odds will be merged into X, with all the online casino games taking you to the BetMGM website and app through a link. 

In the US, X users are excited to have the first opportunity to explore betting odds on pro football. The integration will continue to develop as time goes on, and according to X, future versions could make it even easier to place bets via the social media site. 

Elon Musk’s Sports Betting Plans

Since Elon Musk acquired X in 2022, the platform’s vision has extended, as Musk aims to take it to the next level. He plans to branch out and turn the website into an all-in-one application, where you’ll get to do everything, from reading the news to creating content, watching live and recorded videos of creators, making payments, and even doing online shopping. 

Linda Yaccarino, the CEO of X, posted the following:

“Sports never sleep on X. And now with BetMGM, we’ll bring fans on X even closer to the action to cheer and now bet on their favourite teams.”

According to Yaccarino, the new partnership will have fans feeling as if they’re in the front row, ready to cheer on their favourite teams and bet simultaneously.

From the CEO of BetMGM 

Adam Greenblatt, the CEO of BetMGM, said that X is the centre of the sports world’s conversation. Gaining direct access is a great opportunity for BetMGM to expand its reach and entertain a passionate audience. He continued that he looks forward to BetMGM adding intel and content that would improve interactions surrounding sports. 

17% of the market share in US online sports betting belongs to BetMGM. It is considered the third largest competitor in the country, just behind the popular brands DraftKings and FanDuel.

BetMGM is a force to be reckoned with, focusing on strategic partnerships and agreements in 2024. The betting platform recently partnered with the motorsports and entertainment venue Charlotte Motor Speedway, allowing it to access and grow its reach in the North Carolina betting market as soon as sports betting is legalised.

New Online Slot from BetMGM

BetMGM launched the NHL Gold Blitz online slot, which the NHL officially endorsed in late 2023. The 6×4 video slot features logos from all 32 NHL teams and the NHL Shield, offering you multiple ways to win. It was developed in partnership with Digital Gaming Corporation’s B2B iGaming Division. The online slot is currently live in New Jersey, and BetMGM plans to expand its availability to other states where its iGaming operations are active.

How X will generate income from this partnership is still being determined. Still, many professionals believe that a set agreement must be in place if you consider the integration work that will take place.

This partnership represents an exciting junction of sports, social media, and betting, bringing fans closer to the action. Whether you’re debating the latest game highlights or placing a bet, X and BetMGM have you covered!

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