Hilarious BCLC Ad Shows the Importance of Safe Casinos
With hundreds of online gaming platforms easily accessible no matter where in the world you are, it’s often difficult to select just one, especially when it comes to safe casinos.
One of the key factors of successful online casinos is having a great marketing strategy that addresses players and their needs. Not everyone can do marketing right, but the BCLC knows how to make waves and steer Canadians towards secure local gaming sites.
Smart Ad Trend
We are used to seeing the same promotions and marketing strategies across various gaming platforms. BCLC stands out for its hilarious, tongue-in-cheek ads that really know how to pull laughter and interest from viewers.
Last year, the BCLC had an advertising campaign to promote the gambling site PlayNow.com. The 30-second clip shows a parade of British Columbians admiring the virtue of betting at the only legal gambling site in the province. It clearly states that the profits made go straight back into the community.
Safe Casinos are Key!
Now, the BCLC has returned with a funny ad focused on showing the vices of bets placed at any sites that are offshore. It’s a hilarious ad that points fingers at every foreign site that has become easily accessible in the province.
In the ad, you get to see a wealthy site owner who absolutely loves Canadians betting at his site. Why? Because he gets to cash in, of course.
In the ad, Chip (of Chip’s Offshore Gaming) cheekily says players might win a bet, but that doesn’t guarantee he’ll pay. Not instantly, anyway. At the end of the advertisement, players are reminded that the best option for players are casinos that are local, safe and secure.
Fun fact: Did you know that Chip’s Offshore Gaming is real? But apparently, he’s changed his tune…
BCLC’s senior specialist of brand and advertising, Clay Dube, says that the data drives the campaign strategy and that it works.
Watch the ad here:
Recommended Canada Casinos
Safe Casinos FAQs
🧷 How do I find safe online casinos?
It’s important to do your research and choose online casinos that are fully licensed by the best regulators in the world. You can check out our top recommended casinos for more information.
🔓 Are all offshore casinos unsafe?
No, while these casinos may not be regulated by a specific country, they may be licensed by other regulators like Curacao.
🇨🇦 Can Canadians play at offshore casinos?
There are foreign-operated gaming platforms available to B.C. players, but it is advised to opt for a locally licensed casino instead. This is because it offers local protection and quick pay outs, whereas foreign sites may or may not be secure and timely with pay outs.