Buzz Bingo Gets an AI Upgrade

Buzz Bingo has undergone several changes, including the launch of its real-time personalisation across all its operations, powered by the flagship product of Anthem, Amplifier AI. This couldn’t be done without deepening its partnership with Future Anthem.

Advanced Buzz Bingo Features

Buzz Bingo will ultimately advance its personalisation by using deep artificial intelligence models provided by Anthem, which will drive automation of the player adventure.

Head of Product, Slots & Games at Buzz Bingo, David Swaine, commented on the new changes, saying: 

“Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention. We are thrilled to be working alongside Future Anthem – true leaders in the field when it comes to leveraging data using technology and AI.” 

If you want an advanced game lobby that personalises content suggestions for you in every category, then this is for you. It is also able to differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis. 

Anthem’s real-time decision models will also be employed by the online bingo firm to accurately predict the probability of player exits before initiating bonuses and suggesting appropriate interactions to ensure players remain amused with improved gaming experiences. 

Understanding Future Anthem

Anthem will require mandated access to all betting transactions and optional access to bonuses and deposit transactions. AI is graded according to the volume of your data. The integrity of your data is important, and that’s why Microsoft Azure is used as the platform provider. 

Microsoft is known for its strict approach to security and privacy. Future Anthem humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across your journey. 

Chief Data Officer of Future Anthem, Chris Conroy, said that integrating Amplifier AI into the game’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.

A Look at Buzz Bingo

Buzz Bingo is one of the largest retail gambling operators in the UK, and it launched its online platform in 2018. There are over 1.1 million active club members, and 91 of the clubs welcome thousands of bingo players. 

The platform gives players the opportunity to grab a Big Buzz Special every day, creating an astonishing jackpot. The head office is based and operated in Nottingham and London.

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