How the Casino Industry Shows Support for Breast Cancer Awareness Month

Breast Cancer Awareness

One of the best things about the igaming industry is that it not only focuses on player safety online but even on important movements like Breast Cancer Awareness Month. October is a prime example of the casino industry dedicating efforts to causes that matter.

It’s pink October, a month of breast cancer awareness, and the gaming industry is standing up and showing its support.

Industry Support for Breast Cancer Awareness

Pink October is a global initiative that aims to create awareness around breast cancer and raise funds. It’s a time dedicated to a specific cancer in support of the community, as breast cancer can affect all genders at any time.

With that in mind, the casino industry is standing firmly behind the cause and doing its part in raising awareness.

SoftSwiss Hosts Special Events

SoftSwiss is one of the leading iGaming providers dedicated to the cause. Recent reports reveal that the company will be hosting a range of events for its employees worldwide.

The slogan for their initiative is ‘Let’s think about Pink,’ and their activities include a Pink October Breakfast, having complimentary preventative checkups, and hosting a Q&A featuring a breast care specialist.

Last month, the company participated in the 30th edition of the ‘Cleaning up the World’ campaign in Poznan, Poland.

Hard Rock Supports Breast Cancer Awareness

In honour of Pinktober, Hard Rock International will go pink to support breast cancer charities and fundraisers. The industry giant is joining the campaign for the 24th year and will see to it that various fundraising events take place at Hard Rock venues. The funds collected will then be distributed via the charity division of the company.

Hard Rock is one of the biggest supporters of the event every year. In 2022, they managed to raise $1 million for breast cancer research. The funds are distributed via the Hard Rock Heals Foundation. During the fundraising events, the Hard Rock venues sell limited edition merchandise and menu items.

The Casino Industry Stands Together

DoubleDown Interactive, which is enjoyed globally by fans on desktop and mobile, is also doing its part. The game developer will be donating $10,000 to the American Cancer Society in honour of Breast Cancer Awareness Month.

Many of the Atlantic City Casinos are joining the cause in an effort to raise awareness, resources, and support for breast cancer through a range of events and initiatives.

It’s always wonderful to see industries put the money they raise to good use while supporting important causes that need more attention. We hope to see more of this in the future!


🌸 What is Pink October?

It’s an annual dedication to breast cancer where companies and industries aim to raise awareness, resources, and support for the Breast Cancer community.

🎰 How is the casino industry involved with Pink October?

The casino industry hosts events and initiatives to help raise awareness and funds for breast cancer. Many also donate big amounts to help the cause.

❓ What is the American Cancer Society?

The American Cancer Society is a leading cancer-fighting organization that provides research, support, and more.

🩺 Should I get screened for breast cancer?

Yes! Breast cancer can affect every gender and any age. This is why it’s important to go for screenings and check-ups to rule out potential threats.

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