Rightlander.com and The Pools Team Up to Stay Compliant

November 25, 2021


Rightlander.com and The Pools have teamed up to ensure that only the very best in compliance tools and technologies are being used. 

The gambling industry is constantly finding new ways to keep players safe and to make sure that gambling is nothing more than a form of entertainment. 

In order to help make this a reality, Rightlander.com uses state-of-the-art compliance technology to help affiliate websites and operators. Now they’ve signed a deal with The Pools that will create an even safer experience for customers at one of the oldest football gaming companies in the world. 

Rightlander.com – Keeping an Eye on Compliance

For operators and affiliate sites to be compliant in different jurisdictions, there are certain parameters in place and markers that must be met. Keeping track of these points can be tricky, especially when companies are providing services around the world. 

This is where Rightlander.com comes in. The platform created by Rightlander helps identify non-compliant content that could potentially lead to gambling harm and fines by regulators. The platform is designed to scan content and take into consideration the target jurisdiction, events, special conditions and more. 

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If there is content that doesn’t meet these standards, Rightlander.com will notify the operator to ensure that change is made quickly. By teaming up with The Pools, Rightlander will be able to do exactly this for the football gaming company to keep all content safe and compliant. 

Nicole Mitton, Head of Customer Success at Rightlander.com, said:  

“Rightlander has had the privilege of working with The Pools since the recent launch of their affiliate programme and it’s extremely encouraging to see affiliate advertising monitoring being implemented right from the start. We look forward to working helping them improve their affiliate compliance initiatives.” 

With so many years of experience, it’s refreshing to see that The Pools is working to keep their platform as safe as possible. 

Betting on The Pools

It’s for good reason that The Pools is known as being one of the oldest (and most trusted) names in the sports betting industry. Having been founded in 1923, the company has had almost 100 years to perfect its strategies.  

The Pools has paid out more than £3.2billion in winnings throughout its long history and this makes it an appealing brand. Because of this appeal, the operator works with many different affiliate sites and must ensure that all of the content provided by these sites doesn’t go against the important laws laid out for any particular jurisdiction. 

Andrea Foley, Marketing Manager at The Pools, said:  

“We have been growing digitally, inventing new games for new audiences, while remaining faithful to our heritage. As a responsible operator, it is important to us that any affiliates promoting our products are fully compliant and meet industry guidelines. Working with Rightlander ensures that all activity linked to our brand is monitored and any breaches are quickly brought to our attention.” 

After signing a deal with Rightlander.com, The Pools can now rest assured that the power is in its hands to create a safe and more responsible atmosphere within the sports betting industry.

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